Librottiglia

Conceived and realized by Reverse Innovation in partnership with the Matteo Correggia winery, Librottiglia is where great wine and literary pleasure meet. The characteristics of every product are matched to a narrative genre to create an oeno-literary experience based on the perfect balance of the sensory impressions of the wine and the scenarios imagined in the stories.

Three authors have contributed to this limited collection of exciting stories that accompany the wine selection.

The 375ml bottle was chosen as the ideal volume to express the concept of the project: a short story to read while you enjoy two glasses of delicious wine.

“L’omicidio” (“Murder”), by the journalist and satirist Danilo Zanelli, is a mystery tinged with humour that blends with the fresh and light spirit of the white Roero Arneis.

The singer and writer Patrizia Laquidara is the author of “La Rana nella Pancia” (“The Frog in the Belly”), an intriguing fable which complements the uncommon personality of the red Anthos; a dry Brachetto with a surprising sweet bouquet.

“Ti amo. Dimenticami” (“I love you. Forget me”) by Regina Marques Nadaes, writer and cultural producer, is the story of a life-changing love, as intense as the ruby red Nebbiolo Roero it accompanies.

Librottiglia is now hidden by a precious black tube with metallic lid making it more and more elegant.

3629

Words

111

Sips of wine

Hectares of vines

Today we use computers, tablets and mobile phones to read. Why not a bottle of wine?

Reverse Innovation Design Team

After years of debate about analogue vs. digital, we propose an alternative: oenological instead of digital

Reverse Innovation Design Team

I am Giovanni Rossi, forty, former employee of an insurance company, unemployed for three months. I live with the doubt of being a failure without a future.
“You know what I say?” said the frog to the spotted cow “I have grown tired of jumping… instead I want to hide and dig, as moles and earthworms do.”
You came into my life on a rainy winter’s afternoon. You were numb, dressed in a rhinestone-encrusted denim jacket that did not protect you from the cold and damp of our city.

Founded in 1985, the Piedmont winery Matteo Correggia, was the dream of the eponymous owner: to produce great wines in a new territory – the Roero. Sixteen years after his death, his dream has been realised and is being continued by his family. The vineyard boasts twenty hectares of vines planted in a natural way, in an area that produces wines with a rich and refined bouquet such as Nebbiolo, Barbera, Arneis and Brachetto.

www.matteocorreggia.com

Reverse Innovation is a Product Design and Brand Agency with offices in Milan and Amsterdam. Its work has been recognised by some of the most important international design awards. With a particular focus on innovation, the agency is characterized by a market-oriented approach and is attentive to the peculiarities of the different cultures and sectors in which it operates.

www.reverseinnovation.com

A WINE TO READ OR A BOOK TO TASTE?

ROERO ARNEIS

ANTHOS

ROERO

NEW LIBROTTIGLIA PACKAGING