A WINE TO READ OR A BOOK TO TASTE?
Conceived and realized by Reverse Innovation in partnership with the Matteo Correggia winery, Librottiglia is where great wine and literary pleasure meet. The characteristics of every product are matched to a narrative genre to create an oeno-literary experience based on the perfect balance of the sensory impressions of the wine and the scenarios imagined in the stories.
Three authors have contributed to this limited collection of exciting stories that accompany the wine selection.
The 375ml bottle was chosen as the ideal volume to express the concept of the project: a short story to read while you enjoy two glasses of delicious wine.
NEW LIBROTTIGLIA PACKAGING
Librottiglia is now hidden by a precious black tube with metallic lid making it more and more elegant.
Founded in 1985, the Piedmont winery Matteo Correggia, was the dream of the eponymous owner: to produce great wines in a new territory – the Roero. Sixteen years after his death, his dream has been realised and is being continued by his family. The vineyard boasts twenty hectares of vines planted in a natural way, in an area that produces wines with a rich and refined bouquet such as Nebbiolo, Barbera, Arneis and Brachetto.
Reverse Innovation is a Product Design and Brand Agency with offices in Milan and Amsterdam. Its work has been recognised by some of the most important international design awards. With a particular focus on innovation, the agency is characterized by a market-oriented approach and is attentive to the peculiarities of the different cultures and sectors in which it operates.